Sponsor(s):Rural Development Institute Chinese Academy of Social Sciences
12 issues per year
Journal official website:http://zgncjj.crecrs.org/
Value proposition, value creation, value sharing and dynamic evolution of agricultural industrial ecosystem: a case study of Deqingyuan
Chinese Rural Economy,2020,No. 07
Agricultural leading enterprises take the value as the core and devote themselves to building the agricultural industrial ecosystem, which is very important for agricultural development, rural progress, and farmers’ income increase. Therefore, it is of great practical and theoretical significance to deeply explore how leading agricultural enterprises play their main role, put forward value proposition, promote value creation, realize value sharing, construct agricultural industrial ecosystem, and promote the sustainable upgrading of the agricultural industrial ecosystem. In this paper, an exploratory single-case study method is adopted, and Beijing Deqingyuan Agricultural Science and Technology Co., Ltd. (hereinafter referred to as Deqingyuan) is selected as a typical case. Formal in-depth interviews and informal interviews are adopted, supplemented by archival materials, on-site observations, and second-hand materials. Through the analysis of the dynamic evolution process of the agricultural industrial ecosystem in Deqingyuan, the following conclusions are drawn. First, relying on leading agricultural enterprises to build an agricultural industrial ecosystem is not only an effective way to establish a modern agricultural industrial system and realize agricultural modernization, but also a powerful weapon to solve the problems of agriculture, rural areas, and farmers and win the battle against poverty. Secondly, agricultural leading enterprises must closely focus on the needs and changing trends of various stakeholders, put forward practical value proposition, actively promote value creation, rationally distribute value among various stakeholders, realize value sharing with various stakeholders, and establish a dynamic evolution mechanism of an agricultural industrial ecosystem with cyclic iteration and spiral rise. Third, leading agricultural enterprises should undertake corporate social responsibility, not necessarily at the expense of their economic benefits. Relying on the efficient operation of the agricultural industrial ecosystem can ensure the balanced development of economic benefits, ecological benefits, and social benefits. The practical enlightenment of this paper is as follows. For leading agricultural enterprises, in the process of building the agricultural industrial ecosystem, they should always take the core demands of various stakeholders as the basic starting point and put forward attractive value propositions based on this, instead of unilaterally emphasizing economic benefits but ignoring ecological benefits and social benefits. At the same time, they should realize that building an agricultural industrial ecosystem is a gradual process, and they should not be eager for success. Instead, they must maintain enough patience. For the central government, on the one hand, it is necessary to provide a good institutional environment and good policies for agricultural leading enterprises, giving necessary support in taxation, subsidies, and finance, and guiding agricultural leading enterprises to take the initiative to fulfill their social responsibilities in the process of production and operation. On the other hand, it is necessary to summarize and refine the valuable experience in the process of building an agricultural industrial ecosystem in time, sort out some effective typical models, and publicize and promote them throughout the country. For the local government, on the one hand, it is necessary to carry out close cooperation with leading agricultural enterprises based on the local actual situation, and provide strong support in administrative licensing, infrastructure construction, and capital financing. On the other hand, it is necessary to fully understand the specific demands of various stakeholders in the agricultural industrial ecosystem, and build a platform for all parties to communicate information, strengthen exchanges, straighten out relations, and realize benefit sharing.
The change of “two-field system” of agricultural reclamation and the reconstruction of agricultural land rights system: a comparative perspective of state-owned and collective agricultural land
Chinese Rural Economy,2020,No. 06
State-owned agricultural land and farmers’ collective agricultural land are the main components of China’s public-owned agricultural land. In recent years, the academic field and practice field have devoted much to the research and legislation on farmers’ collective agricultural land, especially the three-rights separation of collective contracted land. However, they have neglected the in-depth and systematic research on the practice change in the agricultural land, especially the “two-field system” (namely, identity field and bidding field) against the background of agricultural reclamation collectivization and farm enterprization. This paper takes the survey data of Anhui Agricultural Reclamation Group and its subsidiaries Huayanghe Farm, Longkang Farm, and Fangqiuhu Farm in the summer vacation of 2019 as the main analysis samples, and adopts the empirical research method of investigation and analysis of normative documents and survey data. The empirical study finds that the practice changes of the “two-field system” in agricultural reclamation: the contracted management right of identity fields has become valued or demutualized in the process of land transfer back to farms, identity fields have transformed into bidding fields and unified management fields of farms, and the lease right of the bidding field has become short-term. Through the longitudinally historical comparison of the “two-field system” in agricultural reclamation and the horizontal comparison with the collective agricultural land, the following conclusion has been found. Different from the idea of extending the right chain of “ownership + land contractual management right + land management right” of the three-rights separation of collective agricultural land, the changing direction regarding the contracted management right of identity field is not to extend the right chain outwards, but turn back to the farm (inwards). The core viewpoints of this paper are as follows. (1) Based on the changes of the “two-field system” of agricultural reclamation in three aspects, this paper, in combination with the policy of agricultural reclamation reform strengthening the scale management of the farm corporation system, proposes to reconstruct the state-owned agricultural land right system of agricultural reclamation through the path of “ownership + use right of state-owned agricultural land of the farm + equity + leasehold for bidding field.” Among them, the contracted management right of identity field is relatively small in area and has been valued or demutualized, so it is not suitable to be defined as the usufructuary right; the use right of unified management field of the farm is the use right of state-owned agricultural land of the farm, and should be structured according to the nature of the usufructuary right; and the lease right of bidding field should be defined as creditor’s right due to its short term and weak dominance. (2) This paper points out that the change of the “two-field system” of agricultural reclamation is different from the idea of extending the right chain of “ownership + land contractual management right + land management right” of the three-rights separation of collective agricultural land. It will enlighten the implementation path of “ownership + equity + land management right contracted in other ways” and provide a demonstration for reconstructing the right system of three-rights separation of collective agricultural land. Based on practice and policy, this paper systematically studied the reconstruction of the right system of state-owned and collective agricultural land. This paper will be helpful to guide the rule design of state-owned agricultural land in the reform of agricultural reclamation collectivization and farm enterprization, and promote the coordinated construction of the legal system of state-owned and collective agricultural land.
Success or failure? The evolution of agricultural knowledge and innovation system in the EU countries and its implications for China
Chinese Rural Economy,2020,No. 07
Against the background of global economic and social transformation, great changes have taken place in the institutional framework and development practice of agricultural knowledge and innovation system in developed countries. The EU countries have a long history of developing agricultural knowledge innovation service, and its development path has strong reference value and significance for China to cultivate new growth points of the agricultural productive service industry and enhance the level of agricultural science and technology innovation. However, Chinese scholars are often used to paying attention to the “advanced experience” and “typical cases” of developed countries, but seldom focus on the negative impact of market-oriented reform from a critical perspective, which leads to the phenomenon of unacclimatization when copying the foreign successful experience. With the methods of literature analysis, country comparison, and case study, this paper, from the two perspectives of historical evolution and development practice, investigates the reasons and process of the transformation from agricultural consultation and promotion service system to agricultural knowledge innovation service system in the EU countries after the Second World War, analyzes its operation mechanism and development trend, and discusses the practical effect of the market-oriented reform of service system. It is found that the agricultural knowledge innovation service system of the EU countries has the following universal characteristics and trends: decentralization of national service system, privatization of public service organizations, commercialization of service operation management, escalating competition among service organizations, and continuous expansion of service systems. This paper argues that although the market-oriented reform of agricultural knowledge innovation service system in the EU countries promotes the process of agricultural modernization and agricultural knowledge innovation and the formation of an open development pattern in which the public widely participates in innovation, realizes the diversification of agricultural knowledge service providers and the specialization of technology supply, and reduces the pressure on public finances, it hinders the development of multifunctional agriculture to a certain extent, inhibits the sustainability of agricultural knowledge symbiosis network and knowledge innovation, and makes small farmer households and other small-scale farmers face the dilemma of service exclusion. At the same time, to evaluate the effect of the market-oriented reform of agricultural knowledge innovation service in the EU, it is necessary to consider the multi-level governance mechanism of the EU and the development trend of agricultural knowledge innovation in the EU. Learning from the experience and lessons of the EU countries in developing agricultural knowledge innovation service system, we should avoid the negative impact of agricultural modernization quantitative indicators, innovate the public welfare agricultural technology promotion service mechanism, further improve the policy of supporting the development of small farmer households, give full play to the role of new agricultural business entities and ordinary farmers in agricultural knowledge innovation, build an agricultural innovation service system based on the social network, and strengthen the knowledge innovation and digital construction in the field of agricultural and rural development. The academic innovation of this paper is as follows. In the existing studies, Chinese scholars in related research fields usually pay attention to the successful experience and typical case of promoting agricultural knowledge innovation service through market-oriented reform, but seldom focus on the negative impact of market-oriented reform from a critical perspective. However, this paper deeply reflects on the role of the government and the relationship between public services and private service providers in the process of market-oriented public services, and pays attention to the multiple impacts of market-oriented reform on farmers, especially small farmer households.
The mechanism between rural e-commerce industry agglomeration and regional economic development in the context of rural revitalization: a multi-case study based on the life cycle theory of industrial clusters
Chinese Rural Economy,2020,No. 06
In recent years, with the sustained and rapid development of e-commerce in China’s rural areas, some typical rural network commerce agglomeration such as Taobao Village, Taobao Town, and rural e-commerce industrial parks have appeared. This has led to the situation that the technology flow, capital flow, business flow, and talent flow of e-commerce gradually gather in rural areas, forming rural e-commerce industry agglomeration. To a certain extent, this has reversed the one-way flow of rural resources to cities in China, enhanced the attractiveness and development potential of rural areas, and promoted the adjustment of local industrial structure, the increase of employment opportunities, and the growth of farmers’ income, thus promoting the development of the regional economy. However, the development stages of rural e-commerce industry agglomeration in different regions of China are not consistent. In the existing literature, the theoretical mechanism of rural e-commerce industry agglomeration driving regional economic development in different stages is still unclear, and the feedback effect of regional economic development on rural e-commerce industry agglomeration in different stages needs to be further studied. Based on the theory of industrial cluster life cycle, this paper selects six typical sample villages in different stages of rural e-commerce industry agglomeration in China’s eastern, central, and western regions, and discusses the coordinated development mechanism of rural e-commerce industry agglomeration and regional economy in different stages through field investigation and multi-case analysis. The research results are as follows. (1) In the stage of rural e-commerce industry agglomeration, the development speed of e-commerce is faster than that of the regional economy, and there is a basic uncoordinated state between them. (2) In the growth stage of rural e-commerce industry agglomeration, the development speed of e-commerce industry agglomeration began to decline, and interacted with regional economic development. (3) In the mature stage of rural e-commerce industry agglomeration, led by the steady growth of the regional economy, the two gradually move towards a coordinated state. (4) Through the intervention of e-commerce, rural areas can realize the cross-border optimal allocation of capital, technology, and resources, and organically combine other industries such as agricultural production, processing of industrial and agricultural products, sales, catering, logistics, rural financial services, and leisure tourism in rural areas through industrial agglomeration, technological innovation, and system optimization, thus promoting the integration and coordinated development of rural primary, secondary and tertiary industries. Compared with the existing literature, this paper has made contributions in the following aspects. From a micro perspective, it reveals the characteristics of rural e-commerce industry agglomeration in different stages and its mechanisms of coordinated development with the regional economy. The research will help people to understand more clearly the development characteristics of rural e-commerce industry agglomeration and the regional economy in different stages and the process of their gradual coordinated development. It can not only provide theoretical reference for other areas that are developing rural e-commerce, but also have certain practical significance for promoting the development of rural e-commerce industry in different regions of China.
How can the Internet information technology application alleviate rural residents’ risk averse attitudes?—Analysis based on the microdata of China Family Panel Studies
Chinese Rural Economy,2020,No. 10
In the development period of urban and rural separation, due to the geographical and institutional isolation, rural residents have been in a disadvantage position relative to urban residents in terms of access to information. To a certain extent, this has led to the situation that many rural residents hold the concepts of risk aversion and conformism. These concepts have led to many difficulties in rural development. This paper holds the view that to solve the dilemma of rural development, we should not only focus on the external cause, that is, to break the situation of long-term lack of production factors in rural areas, but also pay attention to the internal cause, that is, to change the concepts that are not conducive to the rural development. With the coming of the social information era, the popularization of information technology has provided realistic opportunities for this study. This paper selects rural residents as the research object, and uses the microdata of China Family Panel Studies (CFPS for short) to evaluate the important impact of Internet information technology on rural residents’ risk attitudes. It is found that the application of Internet information technology can significantly improve the subjective and objective risk preference attitudes of rural residents. In addition, although rural residents have different ways and purposes of using the Internet, the higher the frequency is, the more significant the positive effect of the Internet is. Finally, this paper also analyzes the heterogeneity of rural residents’ personal characteristics, and finds that Internet information technology is more conducive to improving the degree of risk preference attitudes among those who have study habits, long education years, high-level wealth, and critical life experience. Most of the existing literature focuses on specific economic issues such as urbanization, economic growth, and rural governance, while the action subjects behind these issues, namely, rural residents, have been ignored to a certain extent. The issue of farmers is the core of the issues on agriculture, rural areas, and farmer, and in view of the existing research gap, this paper focuses on the rural residents, and discusses whether the promotion of social informatization can help to alleviate the concepts of risk aversion and conformism existing in rural residents and bring endogenous ideological power for rural development. From a higher point of view, this study actually provides a research framework to explore the problems of rural development. In this research framework, we pay more attention to the action subjects of rural development, namely, the changes in rural residents’ thoughts and behaviors and the social influencing factors. In the era of social informatization being rapidly developing in China, the flow of information and knowledge continuously speed up. In such an environment, human thoughts and behaviors will be unavoidably and unconsciously influenced by the changeable environment. The core element behind the emergence, evolution, and solution of any social problem is related to the role of human beings. To explore the influencing factors behind human thoughts and behaviors is helpful to deeply perspective social phenomena, summarizing the rules, and guiding the more scientific transformation of the world under the people-oriented concept.
The impact of market-oriented reform of financial institutions on agricultural loans: evidence from rural credit cooperatives’ conversion into rural commercial banks
Chinese Rural Economy,2020,No. 11
According to the theory of financial deepening, financial marketization can improve the allocation efficiency of resources and enhance the business performance of enterprises. However, the agricultural sector has high risks and low returns. If financial resources are allocated by the market, will rural financial institutions further reduce their agricultural loans for profit? For the above problems, most of the existing literature ignores the differences of economic development stages, and the research conclusions are controversial. Based on the perspective of the relative development gap between the agricultural sector and the industrial and commercial sector, this paper theoretically analyzes the heterogeneous impact of market-oriented reform of rural financial institutions on agricultural loans at different stages. Based on the data of 982 rural credit cooperatives and rural commercial banks from 2010 to 2016, this paper tests the above theory by using the quasi-natural experiment that the marketization of financial institutions increases after the conversion of rural credit cooperatives into rural commercial banks. The results are as follows. Firstly, at present, the conversion of rural credit cooperatives has significantly improved their agricultural loans, but the main beneficiaries of the improvement of agricultural loans are new agricultural business entities, and the financing difficulties of ordinary farmers have not been alleviated. Secondly, the adjustment of loan structure after the conversion of rural credit cooperatives is in line with its comparative advantage, and the loan profit rate has not declined after the conversion. Thirdly, the impact of the conversion of rural credit cooperatives on agricultural loans is closely related to the development stages. The smaller the development gap between the agricultural sector and the industrial and commercial sectors in the area where rural credit cooperatives are located is, the greater the promotion effect of the conversion of rural credit cooperatives on agricultural loans is. The main contributions of this paper are reflected in the following two aspects. First, the dynamic analysis framework of the market-oriented reform of rural financial institutions affecting agricultural loans is constructed. Secondly, most of the existing studies measure the level of financial marketization by constructing financial marketization index, which is difficult to solve the endogenous problem. This paper makes use of the quasi-natural experiment that the marketization of financial institutions increases after the conversion of rural credit cooperatives to better identify the causal relationship between the market-oriented reform of rural financial institutions and the agricultural loans. The policy implication of this paper is that the impact of market-oriented reform of rural financial institutions on agricultural loans is closely related to the stages of economic development. With the development of urban-rural integration and the improvement of the relationship between workers and farmers, promoting the market-oriented reform and performance improvement of rural financial institutions can promote the financing availability of new agricultural business entities. At the same time, it is difficult for ordinary farmers to meet the requirements of bank loans under the traditional mode of small-scale farmers’ management. Therefore, it is necessary to moderately promote the scale and industrialization of agriculture and guide small farmers to organize production through farmers’ cooperatives, which can help to realize the connection between agricultural management mode and bank loan requirements, thus creating conditions for capital to the countryside and promoting the development of agriculture and rural areas.
Does urbanization increase the pressure of cultivated land? Evidence based on interprovincial panel data in China
Chinese Rural Economy,2020,No. 09
Since the reform and opening up, China’s urbanization has been developing rapidly. Urbanization has brought positive effects such as industrial upgrading, technological progress, spatial agglomeration, and agricultural institutional changes (Zhou, 2013; Liu, 2013), but also brought many problems such as the shortage of effective agricultural labor (Gao et al., 2019), the decrease of cultivated land area (Lin and Ho, 2003), and the imbalance of rural industrial structure (Markus, 2012). Among them, the urban-rural redistribution of labor and cultivated land by urbanization may further lead to pressure on cultivated land. However, the existing literature on understanding cultivated land pressure from the perspective of urbanization is relatively insufficient, especially the empirical research based on large sample data. Based on the idea of virtual land put forward by Gerbens-Leenes, this paper calculates the cultivated land pressure index from the perspective of food security. Then this paper estimates the impact of urbanization on cultivated land pressure by using the panel data of 31 provincial regions in China from 2000 to 2017, and analyzes the subdivision of grain functional areas. It is found that China’s cultivated land is facing a certain pressure, stably in the low-level moderate pressure area, and food security is still in a tight balance. In addition, there are obvious regional differences in cultivated land pressure. The main grain-producing areas are kept in safe pressure areas, the main sale areas are in high pressure areas with the rising cultivated land pressure, and the areas with balanced production and sales are stably in high-level moderate pressure areas. The measurement results further show that the development of population urbanization has not brought about an increase in cultivated land pressure, but has a significant relief effect. However, both land urbanization and local urbanization have brought about a significant increase in cultivated land pressure, which may pose a challenge to China’s food security. Compared with the existing research, this paper makes new attempts in the following three aspects. Firstly, from the perspective of research, this paper focuses on the impact of population urbanization on cultivated land pressure, and further discusses the differential impact of land urbanization and local urbanization on cultivated land pressure. Secondly, in terms of measurement methods, this paper considers the possible endogenous problems of population urbanization and cultivated land pressure, and introduces DMSP/OLS night light data and PM 2.5 data as instrumental variables of population urbanization, aiming to alleviate the bias and inconsistency of parameter estimation and making the research conclusions more credible. Thirdly, in terms of research content, this paper makes an analysis from the national level, and meanwhile focuses on the investigation of various food functional areas, emphasizing the heterogeneity of urbanization affecting cultivated land pressure, so as to expand the existing research conclusions to a certain extent. The research reflects the state of cultivated land pressure in China, and reveals the influence of urbanization on cultivated land pressure and its internal logic to a certain extent. This can help government departments to understand the relationship between urbanization and cultivated land pressure, and provides a theoretical basis for ensuring food security.
Cultural differences and rural population’s mobility willingness in China: from the perspective of “rice theory”
Chinese Rural Economy,2020,No. 10
The influence of culture on individual preference has received some attention in many fields such as psychology, political science, and economics. Some studies in the field of cultural psychology divide China into collectivism and individualism. China’s research on population mobility has long been carried out from two dimensions: social and economic factors such as employment and public services, and personal factors such as age and health. As an informal system, it is worth paying attention to the influence of culture on China’s rural population’s mobility willingness. This paper adopts the dynamic survey data of China’s labor force by Sun Yat-Sen University in 2016 and refers to the method of Talhelm et al. (2014), to investigate the influence of culture on rural population’s mobility willingness by taking whether the main grain production of a village is rice. With the sample selection effect and endogenous problem considered, the empirical study finds that collectivism culture will reduce the mobility willingness of the rural population. At the individual level, in the strongly related collectivism culture, the rural residents in rice areas have higher social capital, but the mobility means the higher sunk cost for individuals, so their mobility willingness is low. At the family level, the stronger the collectivism culture in rice areas is, the higher the possibility that rural families are engaged in specialized agricultural production is, and specialized production will bring income increase and contribute to agricultural modernization, so the mobility willingness of rural residents is low. Furthermore, this paper explores and tests the internal mechanism of cultural differences caused by differences in main grain production. Generally speaking, planting rice requires a lot of irrigation. Intensive irrigation can save production costs to the maximum extent and promote communication and coordination among individuals, so it is a dependent agricultural production mode. The empirical study shows that the probability of having intensive irrigation equipment in the history of rice-growing areas is greater. In modern society, the rice-growing areas have a higher proportion of intensive irrigation areas than the areas without rice growing, generating more cooperation and trust among people. The existing research on the mobility willingness and behavior of the population focuses on the direct socio-economic factors. However, the research in this paper shows that individuals are embedded in a certain cultural environment. Although the rural culture is gradually weakened in the modernization development (such as the household contract responsibility system), it will still have a lasting impact through some forms (such as agricultural specialization and social capital), and indirectly affect the mobility willingness of individuals. To a certain extent, this paper reveals that the follow-up research must pay attention to the fact that China was once a big agricultural country with a long history. When we subdivide the cultural categories, we should pay attention to the forms in which different cultures continue and develop in modern society, and whether some cultures will be changed due to industrialization and urbanization. This is undoubtedly important for understanding the transformation of China’s rural society.
Conditional cash transfers and rural long-term poverty reduction: international experience and China’s practice
Chinese Rural Economy,2020,No. 09
After China basically achieved the phased goal of eliminating absolute poverty in 2020, the anti-poverty strategy will mainly focus on reducing long-term poverty and alleviating relative poverty. The establishment and implementation of an incentive-compatible public transfer payment system is an important breakthrough to achieve the long-term goal of sustainable poverty reduction. As a popular long-term multidimensional poverty reduction method in the world, conditional cash transfer can reduce current poverty, prevent future poverty, and improve income distribution by providing cash subsidies to poor families and promoting children’s human capital accumulation. It is an anti-poverty policy tool that China can learn from. This paper systematically reviews and summarizes the theoretical basis and development process of conditional cash transfer, the short-term and long-term implementation effects, and the program implementation’s judgment basis, scheme design, and potential limitations. On this basis, this paper further analyzes the poverty reduction effect and the existing problems of China’s rural public transfer policy, and discusses and looks forward to the practical achievements and shortcomings of the conditional cash transfer pilot program currently carried out in China. The results show that the key to the further development of conditional cash transfer in China lies in whether the design and implementation of the project scheme can integrate the top-down and bottom-up policymaking ideas, and whether it can form a poverty governance system that is coordinated and complementary with other relevant policies and keeps pace with the times, so as to achieve the vision of sustainable poverty reduction in the post-2020 era. Compared with the previous literature, the main marginal contribution of this paper lies in the following three aspects. First, it summarizes the theoretical basis of conditional cash transfer, including the life cycle theory of human capital investment, the limited rationality of poor families’ human capital investment, and the realization of an accurate and effective public transfer payment scheme with both fairness and efficiency. Second, the implementation effects of foreign conditional cash transfer programs, including the short-term and long-term ones and the spillover effects, and the pilot experience of related public transfer payment programs in China provide comprehensive empirical evidence for perfecting the public transfer payment programs that aim at achieving long-term sustainable poverty reduction in developing countries including China. Thirdly, according to the characteristics of conditional cash transfer programs, this paper summarizes the judgment basis, scheme design, and potential limitations of the programs, and further looks forward to the development of conditional cash transfer programs in China according to China’s reality. It focuses on the design, implementation, monitoring, and evaluation of conditional cash transfer programs facing China’s rural areas, as well as the improvement and development ideas. Taking conditional cash transfer as an example, this study provides reference and enlightenment for optimizing and innovating China’s rural public transfer payment system, establishing incentive-compatible transfer payment policies, and helping to achieve the long-term goal of long-term sustainable poverty reduction.
Value co-creation of modern agriculture from the perspectives of social mobilization and resource orchestration: a case study of the tangerine peel industry in Xinhui
Chinese Rural Economy,2020,No. 08
The prosperous development of the modern agricultural industry is the inevitable essence of rural revitalization, emphasizing the cultivation of new organizations, new business forms, and new values through the integration of primary, secondary, and tertiary industries, so as to vigorously improve the comprehensive benefits and market competitiveness of agriculture. In the new era of promoting the overall revitalization of rural industries, the co-creation of modern agricultural value has the intrinsic essence of multi-subject participation, multi-function interaction, and multi-interest convergence. The value appeal is concentrated in the public value of the government and industrial associations and the market value of various business entities. However, the existing literature does not discuss the willingness of multiple subjects to participate in the co-creation of industrial value. How can modern agriculture effectively manage resources and capabilities to gain co-creating value? In this paper, social mobilization and resource orchestration are introduced as theoretical perspectives, and an exploratory single-case study method is adopted. The dried tangerine peel industry in Xinhui is selected as the case object, and the case analysis is carried out according to the basic logic of willingness to participate → behavioral logic → target result, so as to deeply decipher the theoretical “black box” regarding the process of modern agricultural value co-creation under the participation of multiple subjects, and construct the mechanism model of the modern agricultural value co-creation process. Specifically, driven by the two-way social mobilization, we can realize the value co-creation of modern agriculture as long as the industrial resources and capabilities are scientifically arranged according to market rules. Top-down administrative mobilization can mobilize policy resources, and bottom-up organizational mobilization can attract leading enterprises and farmers, jointly promoting a new industrial value chain of win-win and sharing. The resource orchestration of the case industry involves three stages: gathering, fusion, and focusing. Only by gathering key resources and forming dynamic capabilities through fusion, can we accurately focus on market demand and jointly create multiple values. The research conclusions are as follows. Firstly, small farmer households effectively connect with modern agriculture, rather than being squeezed out. All-round mobilization creates a good atmosphere for the development of agricultural industrialization, increases high-quality jobs, and provides farmers with opportunities to create and share multiple values. Secondly, the development experience of Xinhui tangerine peel industry has responded to the doubts of the industry about the same resources but different development results. Modern agriculture needs to gather internal and external resources across borders, so that resources can be fused into the core competitiveness of industrial development, and we can accurately focus on market demand, giving full play to the decisive role of the market mechanism in resource allocation. Thirdly, this paper verifies the viewpoint that modern agriculture must take the road of integrating primary, secondary, and tertiary industries. In the integration process of the three industries, we should cultivate new business forms and use non-agricultural industries to enhance the value of modern agriculture. The policy implications are as follows. Firstly, when promoting industrial development, local governments should make a good combination of administration and organization and fully mobilize the initiative and enthusiasm of all participants. Secondly, the government departments should arrange all kinds of resources reasonably, create the dynamic capability of the industry, and dig deep into the potential value of the industry. Thirdly, the government and the industrial associations should combine the innate advantages of local characteristics, history, and culture to position the leading products of the industry, and develop sustainable industries by benefiting enterprises and increasing farmers’ income.