The influence mechanism of rice farmers’ low-carbon production behaviors: an analysis based on in-depth interviews with 102 rice farmers in Hubei Province

JIANG Linli1,2,3 ZHANG Lu1,3 ZHANG Junbiao1,3 WANG H. Holly2,4

(1.College of Economics & Management, Huazhong Agricultural University)
(2.College of Agriculture, Purdue University)
(3.Hubei Rural Development Research Center, Huazhong Agricultural University)
(4.Institute of Agricultural Resources and Regional Planning, CAAS)

【Abstract】The contribution to agricultural greenhouse gas emissions, such as methane and nitrous oxide, from the traditional rice production system cannot be neglected. An effective way to reduce the agricultural carbon emission is strengthening policy incentives and promoting rice farmers’ participation in low-carbon rice production. Based on the in-depth interviews with 102 rice farmers in Hubei Province, this paper used the grounded theory to explore the critical factors that influenced rice farmers’ low-carbon production behaviors, and further analyzed the influence mechanism. The results showed that the four main categories, namely, the attitudes towards low-carbon production, the perception of behavioral efficacy, the production implementation cost and socio-environmental factors had significant impacts on the rice farmers’ low-carbon production behaviors in different paths. The former two influenced rice farmers’ intentions to adopt low-carbon production as prior driving factors. The latter two as situational adjusting factors influenced the strength of the relationship between the intention and behaviors. In the study, an integrated intention—situation—behavior model is constructed, which expands the theoretical analysis on the influence mechanism for rice farmers’ low-carbon production behaviors with a bottom-up analytical framework. It provides empirical evidence and reference for the government to formulate feasible and effective incentive policies to promote low-carbon rice production.

【Keywords】 rice low-carbon production; influence mechanism; in-depth interview; grounded theory;


【Funds】 National Natural Science Foundation of China (41501213) National Natural Science Foundation of China (71333006) Philosophy and Social Sciences Research Program of the Ministry of Education (15JZD014)

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This Article


CN: 11-3586/F

Vol , No. 04, Pages 86-101

July 2018


Article Outline



  • 1 Introduction
  • 2 Concept definition and literature review
  • 3 Research methods and data sources
  • 4 Category extraction and model building
  • 5 Interpretation of the influence mechanism model of rice farmers’ low-carbon production behaviors
  • 6 Conclusions and policy implications
  • References