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农产品电商生态系统——个理论分析框架

王胜1 丁忠兵1

(1.重庆市社会科学院)

【摘要】本文以生态系统理论、协同理论、交易费用理论为基础提出了农产品电商生态系统的概念,并从环境扫描、结构分析、功能分析、演化分析四个方面构建了农产品电商生态系统研究的理论框架。本文认为,农产品电商生态系统是一个开放互动、多元共生、协同共进、动态演化的系统,外部环境及其发展阶段在很大程度上影响着农产品电商生态系统所面临的矛盾和问题,当前中国农产品电商发展的外部环境有待改善,内部结构不尽合理,信息传递、供应链优化和价值增值功能尚未得到充分发挥,电商企业之间竞争日益激烈,因此,需要更好地发挥政府的引导作用,大力扶持民营农产品电商企业发展,积极创建第四方农产品电商服务平台,完善企业退出机制。

【关键词】 农产品;电商;生态系统;

【DOI】

【基金资助】 重庆市科协课题“推进重庆市农产品电商发展的对策研究”(编号:2015kxkt02); 重庆市软科学课题“大都市区生鲜农产品电商发展模式研究”(编号:cstc2015jccxB0064)的阶段性成果;

The e-commerce ecosystem of agricultural products: a theoretical research framework

WANG Sheng1 DING Yongbing1

(1.Chongqing Academy of Social Sciences)

【Abstract】Based on the ecological system theory, the synergetics theory and the transaction cost theory, the paper proposed the concept of agricultural electric commerce (e-commerce) e-cosystem, and built the theoretical research framework of the agricultural e-commerce ecosystem from four aspects of the environment scanning, structure analysis, function analysis, and evolution analysis. The paper points out that agricultural e-commerce ecosystem is a system of openness, interaction, multiple symbiosis, and co-evolution, and dynamic evolution. The external environment and the development stage of itself have important effects on the contradictions and problem of the system. Currently the external environment of China agricultural e-commerce development needs to be improved; the internal structure is not reasonable; the function of information transmission, and supply chain optimization and value-added function yet get full played; and the competition among the e-commerce enterprises is increasingly fierce. Thus, it needs the government to play a good guiding role, vigorously support the development of private agricultural e-commerce enterprises, actively create the fourth party e-commerce service platform of agricultural products, and improve the enterprises' exit mechanism.

【Keywords】 agricultural products; e-commerce; ecosystem;

【DOI】

【Funds】 Project of Chongqing Association for Science and Technology (2015kxkt02); Soft Science Project of Chongqing (cstc2015jccxB0064);

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    Footnote

    [1]. ①Hong, T. http://nc.mofcom.gov.cn, April 2015. [^Back]

    [2]. ②A large part of businesses in agricultural e-commerce just show, advertise and market their products via network platforms, but the sale of products must be conducted offline. This kind of e-commerce is not “trading e-commerce.” [^Back]

    [3]. ①Biotope is originally a concept of ecology, which refers to the environment of the living area of biological individuals, populations, and communities, including necessary surviving conditions and other ecological factors functioning on organisms. It is used here to refer to the living environment of relevant economic subjects. [^Back]

    [4]. ①Ali Research. http://nc.mofcom.gov.cn, June 2015. [^Back]

    [5]. ①Hong, T. http://nc.mofcom.gov.cn, April 2015. [^Back]

    [6]. ②Ibid [^Back]

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This Article

ISSN:1006-4583

CN: 11-3586/F

Vol , No. 04, Pages 39-48+70+96

July 2015

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Article Outline

Abstract

  • 1 Introduction
  • 2 Literature review
  • 3 Formulating a theoretical framework of e-commerce ecosystem of agricultural products
  • 4 The evolutionary trends and major obstacles of China’s agricultural e-commerce ecosystems
  • 5 Conclusion and policy implications
  • Footnote

    References