生鲜农产品供应链的运作效率比较:单一“农超对接”vs.双渠道

浦徐进1,2 金德龙1

(1.江南大学商学院, 江苏无锡 214122)
(2.江南大学食品安全与营养协同创新中心, 江苏无锡 214122)

【摘要】针对关于我国生鲜农产品供应链未来发展模式的争论, 利用不对称纳什谈判模型来刻画合作社与超市间的交易过程, 分析社区直销店的开设对于合作社和超市双边决策的影响, 进而比较单一“农超对接”模式和超市、社区直销店并存的双渠道模式的运作效率。论文研究发现:相比于单一“农超对接”模式, 合作社在双渠道模式下的利润水平会提高, 而超市的利润水平会降低;合作社的谈判能力越是弱势, 其在双渠道模式下的利润增幅会更加显著;当合作社的设计规模较大时, 生鲜农产品供应链在双渠道模式下的运作效率将能得到显著改善。同时, 用数值仿真验证了模型分析的结果。

【关键词】 生鲜农产品供应链; 农超对接; 社区直销店; 双渠道; 不对称纳什谈判;

【DOI】

【基金资助】 国家自然科学基金面上项目 (71371086) 国家社会科学基金重大项目 (14ZDA069) 国家社会科学基金项目 (16BJY185)

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This Article

ISSN:1003-207X

CN: 11-2835/G3

Vol 25, No. 01, Pages 98-105

January 2017

Downloads:3

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Article Outline

摘要

  • 1 引言
  • 2 问题描述和基本假设
  • 3 模型构建和优化决策
  • 4 不同模式下的供应链运作结果比较
  • 5 结语
  • 参考文献