Winter Olympics broadcast rights:profits,risks and risk management


(1.Capital University of Physical Education and Sports, School of Recreation and Community Sport, Department of Sociology of Sport, Beijing, China 100191)
(2.High School Attached to Northeast Normal University, Sports teaching and research section, Changchun, Jilin, China. 130021)

【Abstract】This paper analyzed profits and risk of Winter Olympics broadcast right, which acquired by the International Olympic Committee (IOC), the Organizing Committee For The Olympic Games (OCOGs), and broadcasters by the methods of literature review, comparison and induction, then put forward some concrete measures for risk management. The general return includes two aspects: namely, further promoting Olympic Games around the world, allocating economic income to all participators and ensuring the financial independence and stability of Olympic Games. The risks are: huge cost of purchasing TV broadcast right, time difference, benefits of US TV broadcaster, and enlarged scale of Winter Olympics. The concrete measures of risk management include: thoroughly conducting the spirits of the Olympic Chapter; conforming the Host City Contract for the Olympic Winter Games and Guidelines of Media; the mutual consultation of the parties concerned; selling TV broadcast rights with internet and mobile phone broadcast right; and increasing other income of OCOGs. This research provided references for related theoretical study and practice of Olympic TV broadcast right.

【Keywords】 Winter Olympics; TV broadcast right; IOC; OCOGs; TV broadcaster; profits; risk; risk management;


【Funds】 Project of Beijing Municipal Education Commission Social Science Program (SM201010029001) Planning Project of Beijing Municipal Philosophy and Social Sciences “Eleventh Five-Year” (10Be ZH184)

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This Article


CN: 11-3785/G8

Vol 38, No. 05, Pages 31-38

May 2015


Article Outline



  • 1 Research method
  • 2 Profits of the Winter Olympics broadcast rights
  • 3 Risks of the Winter Olympics broadcast rights
  • 4 Risk management of the Winter Olympics broadcast rights
  • 5 Conclusion and suggestion
  • References