Winter Olympics broadcast rights:profits,risks and risk management

DONG Jie1 LIU Bo2

(1.Capital University of Physical Education and Sports, School of Recreation and Community Sport, Department of Sociology of Sport, Beijing, China 100191)
(2.High School Attached to Northeast Normal University, Sports teaching and research section, Changchun, Jilin, China. 130021)

【Abstract】This paper analyzed profits and risk of Winter Olympics broadcast right, which acquired by the International Olympic Committee (IOC), the Organizing Committee For The Olympic Games (OCOGs), and broadcasters by the methods of literature review, comparison and induction, then put forward some concrete measures for risk management. The general return includes two aspects: namely, further promoting Olympic Games around the world, allocating economic income to all participators and ensuring the financial independence and stability of Olympic Games. The risks are: huge cost of purchasing TV broadcast right, time difference, benefits of US TV broadcaster, and enlarged scale of Winter Olympics. The concrete measures of risk management include: thoroughly conducting the spirits of the Olympic Chapter; conforming the Host City Contract for the Olympic Winter Games and Guidelines of Media; the mutual consultation of the parties concerned; selling TV broadcast rights with internet and mobile phone broadcast right; and increasing other income of OCOGs. This research provided references for related theoretical study and practice of Olympic TV broadcast right.

【Keywords】 Winter Olympics; TV broadcast right; IOC; OCOGs; TV broadcaster; profits; risk; risk management;

【DOI】

【Funds】 Project of Beijing Municipal Education Commission Social Science Program (SM201010029001) Planning Project of Beijing Municipal Philosophy and Social Sciences “Eleventh Five-Year” (10Be ZH184)

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    References

    [1] International Olympic Committee. OLYMPIC MARKETING FACT FILE (2013 EDITION). [2013-09-15].http://www.olympic.org

    [2] International Olympic Committee. OLYMPIC MARKETING FACT FILE (2010 EDITION). [2011-04-15]. http://www.olympic.org

    [3] Weng, B. Sports Science (体育科学), 19 (3): 12–16 (1999).

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    [5] International Olympic Committee. Globae Television Report May 2006. [2011-05-06]. http://www.olympic.org

    [6] International Olympic Committee. 2002 MARKETING FACT FILE. [2004-06-05]. http://www.olympic.org

    [7] International Olympic Committee. Marketing Report torino2006. [2009-03-10]. http://www.olympic.org

    [8] International Olympic Committee. Marketing Report Vancouver 2010. [2011-09-10]. http://www.olympic.org

    [9] Dong, J. & Li, Q. Journal of Wuhan Institute of Physical Education (武汉体育学院学报), 46(01): 29–34 (2012).

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    [11] Host City Contract for the XXI Olympic Winter Games in the Year 2010. 2010 HCC Vancouver, 2003-06-18.

    [12] http://sports.ifeng.com/zonghe/aoyun/detail_2014_07/07/37211008_0.shtml

This Article

ISSN:1007-3612

CN: 11-3785/G8

Vol 38, No. 05, Pages 31-38

May 2015

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Abstract

  • 1 Research method
  • 2 Profits of the Winter Olympics broadcast rights
  • 3 Risks of the Winter Olympics broadcast rights
  • 4 Risk management of the Winter Olympics broadcast rights
  • 5 Conclusion and suggestion
  • References