Will younger-generation entrepreneurs embrace internet more?

LIU Xue1 LIU Jinlong2 Lyu Peng3

(1.National Institute of Social Development, Chinese Academy of Social Sciences)
(2.Graduate School of Chinese Academy of Social Sciences)
(3.Institute of sociology, Chinese Academy of Social Sciences)

【Abstract】Based on the classic framework of cohort analysis in sociology, this paper tries to explore the generational differences in strategic intensity of “Internet plus” in Chinese private enterprises. Using the data from Chinese Private Enterprise Survey in 2016, we reveal the nonlinear relationship between different generations of entrepreneurs and strategic intensity of “Internet plus” in enterprises. Regarding the emerging strategy of “Internet plus,” the use intensity among younger-generation entrepreneurs is higher than that among older-generation entrepreneurs. However, regarding the mature “Internet plus” strategy, there is no significant difference between different generations of entrepreneurs. According to further analysis, the overseas experience could increase younger-generation entrepreneurs’ strategic intensity in emerging “Internet plus,” and the use degree of Internet media is the mediating variable between entrepreneur generations and emerging “Internet plus” strategy. This study could provide micro policy evidence for deep integration of enterprises and Internet.

【Keywords】 younger-generation entrepreneurs; “Internet plus” strategy; generational differences; Internet gap;


【Funds】 The National Social Science Fund of China (18ASH003)

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    [1]. (1) Data source: http://www.chyxx.com/industry/201703/506671.html. [^Back]

    [2]. (2) There is no substantial difference between the new generation and the younger generation. The central document uses the term of the young generation of entrepreneurs, so we use it here. [^Back]

    [3]. (3) China’s “Internet plus” index (2016) is taken from the report of China’s “Internet plus” Index 2016 (中国“互联网+”指数2016) jointly released by Tencent Research Institute, JD, Didi, Ctrip and so on (see http://www.tisi.org/4660).The report summarizes the full sample big data of Tencent, JD, Didi, Ctrip, Meituan, Dianping and other companies, measures the comprehensive results of the implementation of the “Internet plus” strategy in 31 provinces (autonomous regions and municipalities) and 351 cities across the country, and accurately analyzes the implementation status of “Internet plus” of each province and city in entrepreneurship and innovation, smart city and ten major industries (retail, finance, transportation and logistics, medical care, education, culture and entertainment, catering and accommodation, tourism, business service and life service). The “Internet plus” index can be understood as gross digital product projected by the real economy in China, which can intuitively reflect the data output and performance of almost all major industries on the mobile terminal. The physical meaning of the “Internet plus” index is the percentage of provinces and cities in China’s gross digital product. [^Back]


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This Article


CN: 11-3280/C

Vol , No. 04, Pages 34-45+95

July 2019


Article Outline


  • 1 Introduction
  • 2 Literature review and research assumption
  • 3 Research and design
  • 4 Research result
  • 5 Conclusion and discussion
  • Footnote