Sponsored by Beijing Sport University
ISSN 1007-3612 CN 11-3785/G8
12 issues per year
Discipline(s): Education & Physical Culture
Current Issue: Issue 12, 2018
Journal of Beijing Sport University is a monthly publication sponsored by General Administration of Sport of China. Journal of Beijing Sport University incorporates the rich experience of class teaching, academic research and training experience in sports field. The journal has several columns such as sports social science, sports psychology, human sports science, physical education and so on.
Chairman of the Editorial Board
Vol 41,No. 12
As an important part of the Olympic Games, the Winter Olympic Games is composed of three systems: ideology, organization and activity. By taking the theory of sustainable development system as the starting point and putting the concept of sustainability into the three major systems, the study showed that sustainable development is a complex system. The three major systems of the Winter Olympics perform their respective functions and strive to carry out the concept of sustainable development. The ideological system should emphasize the further practice of the Olympic spirit and the absorption of Oriental thought, and strengthen fairness and justice. The organizational system should improve organizational transparency on the basis of ensuring independence. The activity system should pay more attention to the harmonious interactions with the environment and the humanist education value of people orientation. The sustainable development of three systems of the Winter Olympics creates its own way of development on the premise of guaranteeing the basic spirit of Olympism and focusing on the uniqueness of winter sports, and it is an important part of the sustainable development of the future Olympics. This study on the sustainable development of the three systems of the Winter Olympics is also of a certain reference value for the preparation of Beijing 2022 Winter Olympics.
Practical experience and sport selection of overseas pre-competition training camp of China Olympic team
Vol 41,No. 12
With the main research methods of documentation and expert interview, this paper focuses on the overseas pre-competition training camp of the Olympic team, summarizes the experience of China’s, and puts forward the layout and preparation target of the overseas training camp of China Olympic team preparing for Tokyo Olympic Games. This paper wants to provide reference for China Olympic team and obtains main conclusions as follows. (1) Overseas pre-competition training camp is a common practice of international sports powers, including natural environment adaptation, humanistic environment adaptation, competition atmosphere adaptation, sports state adjustment and other types. (2) Since the London Olympic Games, China has set up overseas pre-competition training camps, which provides a solid guarantee for the Chinese team to win gold medals. They play the most significant role in ball games, track and field, shooting, and also serve as a window for historical and cultural exhibition and exchange; but it has limited influence on some sports, and the management of training camps is very difficult. (3) Drawing lessons from international practices and our previous experience, the overseas training camps of China’s team preparing for Tokyo Olympic Games mainly focus on collective ball games, outfield competitions, bilateral advantage sports and long-term events.
Development of national traditional sports in the process of great rejuvenation of the Chinese nation
Vol 41,No. 12
In the new era, the development of national traditional sports should make responding adjustments in accordance with “the new historic juncture,” and it should be oriented by Chinese nation, directed by national identity, and centered by national rejuvenation. During the process of great national rejuvenation, the development of national traditional sports should fully maintain the national characteristics of Chinese nation, refine national symbols, cultivate national emotions, highlight national spirit and build national image; and it should give full play to the function of sports in enhancing national unity, and promote exchanges, communications and integration among multi-ethnic groups in China.
Difficulties and solutions: intergrowth of national traditional sports and school education in the new era
Vol 41,No. 12
In the new era, Chinese traditional national sports are facing unprecedented challenges in the process of interaction with school education. In order to better protect and utilize the traditional ethnic sports and realize the modernization of school education, and build a strong sports and cultural country, this study analyzed the intergrowth of national traditional sports and school education in the new era based on intergrowth theory. The methods of literature review and field investigation were used in this study. Results: The intergrowth of national traditional sports and school education has two characteristics: the intergrowth theory of national traditional sports and school education has changed from shallow to deep, and the effect of intergrowth has changed from poor to better. At present, the main dilemma of intergrowth is the gradual modernization of traditional national sports attending to the superficiality and neglecting the essentials, unreasonable knowledge setting in different phases, examination-oriented “kidnapping” teaching, and skill “kidnapping” interest and weakening of the function of “carrier”. Suggestions: We should build a new era of national traditional sports that combines nationality and modernity, build a multi-symbiotic model with competition as the main part and curriculum teaching as the supplement, highlight the protection of the main cultural region, innovate the teaching mode and reinforce the learning phases. This study clarified the dilemma and outlet of the intergrowth of national traditional sports and school education in the new era. It is of great importance for realizing the intergrowth of national traditional sports and school education, leading the reform of school physical education and teaching, and inheriting traditional ethnic sports.
Vol 41,No. 12
The purpose of this study was to provide some ideas for Chinese enterprises committed to becoming top sponsors of the future Olympic Games. This study analyzed the problems existing in the development of the Olympic Partner Programme by the methods of literature review and expert interview and the authors’ work experience, and deeply analyzed the Olympic economy based on the theories of economics, marketing and financial management to enrich and supplement domestic research on the Olympic economic field. The study showed that there are four problems in Olympic Partner Programme. The ROI on sponsorship is directly related to the Olympic Partner Programme. The high amount of sponsorship fees and the uncertainty of long-term investment income affect the investment intentions of sponsors. The decline in TV ratings will inevitably affect corporate exposure in the media, but the widespread acceptance of social media by the public also provides more marketing platform for sponsors. The rules and terms of IOC restrict the maximization of the business interests of some top sponsors.